We've been working with Darwin Brewing Co. since the beginning. Originally based in Sarasota, they moved their brewing operation to Bradenton in 2013. Over the years the brewery has become a staple in the Florida craft beer culture. At the start of 2021, the new DBC...
Aquarian Sky CBD Sparkling Water
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In August of 2020, FizzH2O reached out to Creative Sarasota to build their website, provide product and lifestyle photography, implement simple online shopping, and help develop copy.
Objectives & Challenges
There weren’t a lot of challenges with this particular project. The client simply set us loose and remained mostly hands-off. Armed with a logo, color palette, and product brochure, we set out to build their website.
- Create an attractive site with tasteful moving parts
- Simple navigation
- A crisp and inviting atmosphere
- A young and healthy message
- Simple ecommerce
Additionally, the team wanted to highlight two specific points. First was the science behind the CDB formula. Their CBD/CBDa is a medically researched formula developed in conjuction with a world renowned university.
Second, was the flavoring ingredients. With strong Florida family ties, the FizzH2O folks wanted to highlight the fresh, Florida grapefruit used for their product.
Project Components & Highlights
for Aquarian Sky CBD Sparkling Water Website
Custom photography is always preferable to stock photography. Never moreso than when you are selling a highly branded product like Aquarian Sky CBD Sparkling Water. Obviously, it is imperative that you have high quality shots of your specific product. Additionally, you need to have that product presented in environments that target your desired domographic. For this reason, Creative Sarasota shot a whole series of isolated product photos and executed multiple lifestyle shoots. Wanting to capture an active lifestyle vibe, we got beach shots, athletic shots, and dining environment shots.
Below are some examples of the photo shoot sessions, the results of the photo shoots, and how the photos were integrated into sections of the website:
- Product and lifestyle photography
- Model selection, hiring, coordinating
- On-location studio included necessary lighting and colored background sweeps
- Photography composed specifically for our web layouts
- Multiple locations
Stars in the Sky
Playing off the “sky” theme of the product, we created a subtle “sunrise” effect in the header. We started with a blue gradient in the backgroud from dark to light. On top of that we placed an image of stars with a transparent background. We then gave the stars a paralax effect (the stars scroll slower than the gradient). Thus, when a visitor scrolls down, it looks like the sky is getting lighter as the stars slowly disappear. We thought this was a clever backdrop for the Aquarian Sky logo, which is a star constelation.
Animations, when applied sparingly, can have a great impact for your website. In this case, we took 5 individual photos of the Aquarian Sky cans and arranged them on the page in a wedge shape, moving backwards along the z-axis. When the page loads, only the front can is visible. Slowly (but not too slowly), the remaining cans fade into view, one after the other, alternating left then right until all are visible.
The scrolling effects often found on websites can be kinda fun. For Aquarian Sky, we added just a few. As a visitor scrolls down the home page, the a button for purchasing slides in from the left as the page scrolls.
Just below that, we had fun with 2 slices of grapefruit in a section talking about the Fresh, Florida ingredients. As the page scrolls, one wedge is stationary and another wedge slides in from the left.
Let Us Create Your Internet Presence.
Creative Sarasota Design and Development is a full service website and graphic development workshop. We work with you and your team to create the visual, written, and web-based tools you need to advance your organization's agenda.
Please take a moment to view our portfolios and read more about our services.
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If you have any questions, please call or email us for a free, no-obligation consultation.