Blue Rooster’s slogan is, “Comfort Food & Feel Good Music”. Focusing on music and food rooted in a Southern culture, they deliver on that slogan. Everything they do draws from a rich Southern culture while putting a progressive twist on it: Their roadhouse-chic atmosphere echoes a rustic, mid-century juke joint that is comfortable and welcoming to everyone; Their food and bar menu is undeniably Southern (catfish, fried green tomatoes, mint julep) but always adds a new twist; Their music performances focus on blues, gospel, Americana, and jazz. It is from these characteristics that we drew our inspiration for the 2019 redesign of their website.
Objectives & ChallengesThe primary goals for this project, aside from a fresh design facelift, was enhanced mobility and refined user focus. Each of these goals aimed to direct the visitor to 3 of the most important aspects of the business: the food menu, the bar menu, and, of course, the music lineup. Thus, the design focuses on providing unambiguous options from the get-go: 3 tastefully animated boxes at the top of the home page, one for each Music, Food, and Bar. These boxes, resting under the ever-present navigation, each have a link to the respective pages. The rest of the home page provides rows of subsequent highlighted content topics that are popular among visitors. Each non-home page provides a common yet attractive format of a bold header image with the page title and brief description over top.
Project Components & Highlights
- Website Design & Layout
- Responsive, Mobile Design
- Custom Photography
- Custom Menu Design
- Simplified Print & Web Menu Management
- Calendar of Events
- Copy Development