FourThought Institutions Blog Site

by | Apr 17, 2020 | Creative News, Portfolio

Latest Portfolio Items

Darwin Brewing Company Website

We've been working with Darwin Brewing Co. since the beginning. Originally based in Sarasota, they moved their brewing operation to Bradenton in 2013. Over the years the brewery has become a staple in the Florida craft beer culture. At the start of 2021, the new DBC...

Florida Cattle Ranchers Website

Since 2015, Florida Cattle Ranchers has been promoting a harmonious mixture of gernerations-old ranching practices, the science of ecology, sustainable economics, and the values of hard work to a modern world. With this in mind, we set out to tell a story of how...

Tripletail Seafood & Spirits Website

One of a family of restaurants owned by Gecko's Hospitality Group, Tripletail Seafood and Spirits opened in February of 2021. This being the third web project we executed for the group, the familiarity between the Gecko's team and Creative Sarasota made the creative...

Aquarian Sky CBD Sparkling Water

Aquarian Sky CBD Sparkling Water is a new product expected to hit the market in late 2020 or early 2021. It is the result of the combined effort of Florida based FizzH2O, LLC and GreenWay Herbal Products, LLC operating from Tennessee. Partnering with Middle Tennessee...

Marie Selby Botanical Gardens

Marie Selby Botanical Gardens (MSBG) is a cornerstone attraction for the greater Sarasota, Florida area. With 45 acres of bay front gardens, Selby boasts: The Downtown Campus on Sarasota Bay is the only botanical garden in the world dedicated to the display and study...

Dockside Waterfront Grill

Dockside Waterfront Grill is a restaurant located at historic Fisherman's Warf in Venice, Florida. If you are coming by boat then look for marker 4. Visit Their Website. One of six restaurants owned by the Gecko's Group, this one has a distinct old Florida tiki vibe....

Mike Kelly Photography – Re-creation

Mike Kelly offers professional photography in Chicago, Illinois. In 2019 he started running into some problems trying to update his WordPress website. Mike called is brother, our very own Max Kelly, for some assistance. Objectives & Challenges The primary...

Restaurant Consulting USA

Pablo Castro Insua is a consummate professional and owner of Restaurant Consulting U.S.A. With over 24 years in the restaurant industry, Pablo is highly skilled at observing and evaluating the strengths and weaknesses of a restaurant. Not only does Pablo help new and...

Blue Rooster Restaurant & Bar

Blue Rooster's slogan is, "Comfort Food & Feel Good Music". Focusing on music and food rooted in a Southern culture, they deliver on that slogan. Everything they do draws from a rich Southern culture while putting a progressive twist on it: Their roadhouse-chic...

Wheel Base Garage Condos

In December of 2018 Creative Sarasota started work on the Wheel Base Garage Condos project. In short, the business sells condominium garages for people to store and work on their excess automobiles in style. Whether you have 14 motorcycles, a classic car collection,...

FourThought Private Wealth, previously Pinkerton Private Wealth, is a wealth management and investment advisor practice that has been operating since 1968. After rebranding the company, they wanted a new website look. Implemented by another web firm, Max Kelly of Creative Sarasota designed the website. Shortly thereafter, the Covid-19 pandemic hit the world. Like many businesses, FourThought wanted to bolster their online presence. This move needed to accommodate the growing number of visitors who were sheltering at home and doing more business online. Thus, FourThought tapped Creative Sarasota to implement FourThoughtInstitutions.com.

Objectives & Challenges

The primary goals for this project were simple:branding and clarity. First, the client wanted us to maintain the design direction of their parent website, FourThought.com. Initially, we thought we might simply import the theme from their parent website. This would have made it easier to maintain the branding. But, the development firm who built out the original website made deep program customizations. Thus, it was easier and less expensive for the client to build from scratch mimicking the original design.

The second goal for this project was blog clarity. The presentation of the blog categories on the parent website seem cumbersome and confusing. Creative Sarasota was charged with creating a blog hierarchy that was easy to comprehend, manage, and navigate.

Project Components & Highlights for FourThought Institutions

As I mentioned, the goals for this project were simple. As such, there aren’t many inspiring highlights because it’s hard to make clarity and categorization sexy. But sometimes, not often enough, the simplest things are the most important.

FourThought Feature Post Header ExampleFor the blog section we wanted to accomplish the basics.

  • feature the latest post.
  • present the 10 latest posts.
  • provide easy category navigation.
  • provide easy tag navigation.

WordPress, originally being a blog platform, makes this all simple. Thus, we really only needed to address highlighting the feature post. To do this we simply put a module in the header that displays the latest post title, excerpt, and image.

Let Us Create Your Internet Presence.

Creative Sarasota Design and Development is a full service website and graphic development workshop. We work with you and your team to create the visual, written, and web-based tools you need to advance your organization's agenda.

Please take a moment to view our portfolios and read more about our services. 

Drop us a line today.

If you have any questions, please call or email us for a free, no-obligation consultation.

Call:

(941) 229-0920

Email:

Connect@CreativeSarasota.com