We've been working with Darwin Brewing Co. since the beginning. Originally based in Sarasota, they moved their brewing operation to Bradenton in 2013. Over the years the brewery has become a staple in the Florida craft beer culture. At the start of 2021, the new DBC...
Mike Kelly Photography – Re-creation
Latest Portfolio Items
Since 2015, Florida Cattle Ranchers has been promoting a harmonious mixture of gernerations-old ranching practices, the science of ecology, sustainable economics, and the values of hard work to a modern world. With this in mind, we set out to tell a story of how...
One of a family of restaurants owned by Gecko's Hospitality Group, Tripletail Seafood and Spirits opened in February of 2021. This being the third web project we executed for the group, the familiarity between the Gecko's team and Creative Sarasota made the creative...
Aquarian Sky CBD Sparkling Water is a new product expected to hit the market in late 2020 or early 2021. It is the result of the combined effort of Florida based FizzH2O, LLC and GreenWay Herbal Products, LLC operating from Tennessee. Partnering with Middle Tennessee...
Marie Selby Botanical Gardens (MSBG) is a cornerstone attraction for the greater Sarasota, Florida area. With 45 acres of bay front gardens, Selby boasts: The Downtown Campus on Sarasota Bay is the only botanical garden in the world dedicated to the display and study...
FourThought Private Wealth, previously Pinkerton Private Wealth, is a wealth management and investment advisor practice that has been operating since 1968. After rebranding the company, they wanted a new website look. Implemented by another web firm, Max Kelly of...
Dockside Waterfront Grill is a restaurant located at historic Fisherman's Warf in Venice, Florida. If you are coming by boat then look for marker 4. Visit Their Website. One of six restaurants owned by the Gecko's Group, this one has a distinct old Florida tiki vibe....
Pablo Castro Insua is a consummate professional and owner of Restaurant Consulting U.S.A. With over 24 years in the restaurant industry, Pablo is highly skilled at observing and evaluating the strengths and weaknesses of a restaurant. Not only does Pablo help new and...
Blue Rooster's slogan is, "Comfort Food & Feel Good Music". Focusing on music and food rooted in a Southern culture, they deliver on that slogan. Everything they do draws from a rich Southern culture while putting a progressive twist on it: Their roadhouse-chic...
In December of 2018 Creative Sarasota started work on the Wheel Base Garage Condos project. In short, the business sells condominium garages for people to store and work on their excess automobiles in style. Whether you have 14 motorcycles, a classic car collection,...
Mike Kelly offers professional photography in Chicago, Illinois. In 2019 he started running into some problems trying to update his WordPress website. Mike called is brother, our very own Max Kelly, for some assistance.
Objectives & Challenges
The primary objectives with this website were technical. Mike wanted to keep the basic design and layout but address the issues of performance and usability. This presented two challenges. First, after looking under the hood we noticed that there were a lot of troubling plugins. Some were needless, outdated, or no longer supported. There was also a robust yet temperamental theme. A few of the plugins were directly tied into the website design, thus a complete breakdown and rebuild was necessary.
The second issue was the volume of data. As a photographer, Mike’s portfolio includes lots of heavy images. This results in more difficult migrations and staging websites. Using a combination of plugins and good ol’ fashioned sweat, everything was set up with minimal down time.
Other than that, this was mostly a straight forward website design re-creation. We Cataloged the design elements and site map and set out to build replica of the website.
Updates and Changes
In addition, we suggested and made several changes to the layout and design:
- Header sections on pages
- Image gallery layout
- Blog index page layout
As a veteran in the field Mike has a large collection of photography. These images come in different sizes and dimensions. We chose not to use a standard gallery layout. They often present images as square thumbnails that crop the image to fit a square or rectangle. Instead, we implement what is called a masonry gallery. This dynamically generates the gallery keeping the image’s aspect ratio. As a result, the Images fit together like “bricks” which is more visually pleasing.
As is common today, the original website was built before mobile browsing was a thing. Thus, the website did not scale to fit mobile devices. We tested and adjusted many parts of the website including sliders, layout, and font sizes. As a result, the website fits beautifully on phones and tablets as well as desktops.
Mike started posting recent jobs as blogs. He noticed that the index page for blog posts was not laying out nicely. So, we configured the blog index to display a pleasant list of blog posts.
Let Us Create Your Internet Presence.
Creative Sarasota Design and Development is a full service website and graphic development workshop. We work with you and your team to create the visual, written, and web-based tools you need to advance your organization's agenda.
Please take a moment to view our portfolios and read more about our services.
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If you have any questions, please call or email us for a free, no-obligation consultation.