Since 2015, Florida Cattle Ranchers has been promoting a harmonious mixture of gernerations-old ranching practices, the science of ecology, sustainable economics, and the values of hard work to a modern world. With this in mind, we set out to tell a story of how...
Darwin Brewing Company Website
Latest Portfolio Items
One of a family of restaurants owned by Gecko's Hospitality Group, Tripletail Seafood and Spirits opened in February of 2021. This being the third web project we executed for the group, the familiarity between the Gecko's team and Creative Sarasota made the creative...
Aquarian Sky CBD Sparkling Water is a new product expected to hit the market in late 2020 or early 2021. It is the result of the combined effort of Florida based FizzH2O, LLC and GreenWay Herbal Products, LLC operating from Tennessee. Partnering with Middle Tennessee...
Marie Selby Botanical Gardens (MSBG) is a cornerstone attraction for the greater Sarasota, Florida area. With 45 acres of bay front gardens, Selby boasts: The Downtown Campus on Sarasota Bay is the only botanical garden in the world dedicated to the display and study...
FourThought Private Wealth, previously Pinkerton Private Wealth, is a wealth management and investment advisor practice that has been operating since 1968. After rebranding the company, they wanted a new website look. Implemented by another web firm, Max Kelly of...
Dockside Waterfront Grill is a restaurant located at historic Fisherman's Warf in Venice, Florida. If you are coming by boat then look for marker 4. Visit Their Website. One of six restaurants owned by the Gecko's Group, this one has a distinct old Florida tiki vibe....
Mike Kelly offers professional photography in Chicago, Illinois. In 2019 he started running into some problems trying to update his WordPress website. Mike called is brother, our very own Max Kelly, for some assistance. Objectives & Challenges The primary...
Pablo Castro Insua is a consummate professional and owner of Restaurant Consulting U.S.A. With over 24 years in the restaurant industry, Pablo is highly skilled at observing and evaluating the strengths and weaknesses of a restaurant. Not only does Pablo help new and...
Blue Rooster's slogan is, "Comfort Food & Feel Good Music". Focusing on music and food rooted in a Southern culture, they deliver on that slogan. Everything they do draws from a rich Southern culture while putting a progressive twist on it: Their roadhouse-chic...
In December of 2018 Creative Sarasota started work on the Wheel Base Garage Condos project. In short, the business sells condominium garages for people to store and work on their excess automobiles in style. Whether you have 14 motorcycles, a classic car collection,...
We’ve been working with Darwin Brewing Co. since the beginning. Originally based in Sarasota, they moved their brewing operation to Bradenton in 2013. Over the years the brewery has become a staple in the Florida craft beer culture. At the start of 2021, the new DBC sales director, Luke, engaged Creative Sarasota to help redesign and reinforce the Darwin brand with a new website and brand overhaul.
Objectives & Challenges
Being a beer lover, this was a fun project. Once you have quality photographs of beer pints, you have a lot of graphic material to work with on website design. From a design and layout point of view, there weren’t a lot of challenges.
The redesign of product labeling certainly presented its obstacles. But we were able to maintain each product’s identity and highlight the Darwin’s parent brand.
Chief among the objectives was to make the website visitor feel like they could taste craft beers on the screen. This is done with proper photography.
We also needed to provide an easy way for the DBC team to inform visitors of events and special information. We used different feeds to accomplish this.
It was also important to alert visitors to the ways to order brews for pickup.
- Product labeling redesign.
- Custom studio and location photography.
- Photo rich website design.
- Hightlight To-Go orders on website.
- Highlight events on web site.
- Modern web layout to accomodate mobile devices.
- Website age gate.
Project Components & Highlights
for Darwin Brewing Co.
Custom Location and Studio Photography
There are several reasons we wanted high quality, custom photography for Darwin craft brewery and taproom. First, beer brewers and lovers alike spend a ridiculous amount of time holding glasses of beer up to the light. This, I imagine, allows them to see color, sediment, head, carbonation, thickness, and other such characteristics of the beer. This type of product photography attempts to reproduce that feeling of gazing in to the deep body of a freshly poured brew.
Another obvious element of the product photography is simple brand and package recognition. Photographing the beer package next to a glass of the poured brew gives the viewer all of the visual triggers they need to recognize the product: product name, colors, packaging/labeling, logo brand, etc.
Finally, Darwin Brewery is also a taproom (basically, a beer bar). As with many craft brewery taprooms, Darwin’s has a clean yet very laid back atmosphere. They cater to an engaged clientelle who appreciate drinking finely crafted beers in an inviting and friendly environment. Our photography accurately presents that atmosphere to the website viewer.
Highlight Ordering Channels
Darwin Brewing Co. also wanted to highlight their Brews To Go ordering. Offering several different portable packages including the refillable Crowlers, the brewery decided to sidestep the complications and complexities of a traditional ecommerce store. Instead, they tapped in to (pun intended) the ever-growing mobile and social cultures. Creative Sarasota built an interactive, global footer section that always presents the different portable products (6 packs, Crowlers, & Kegs) and 3 different ways to order. From a mobile phone, a customer can order by tapping one of 3 buttons: a phone call button; they can tap a Facebook button and make a request on the company’s FB page; they tap the email button. The taproom will fulfill the order and have it ready for pickup.
The taproom regularly has events including markets, music, and beer tastings, but not enough events to really justify a full calender software. As such, we simply built in a Facebook feed from Darwin’s fan page. Now, all they have to do is post events on their FB page and they get 2 hits for one action.
Creative Sarasota’s own Max Kelly designed the Darwin Brewing Co. logo years ago. He also did much of the original labeling. Over the years, the company engaged several different designers for different product collateral. While these artists were talented in their own right, this diversity of creatives lent itself to an inconsistency of branding across different products. To remedy this, Creative Sarasota (Max) redesigned much of the company’s labeling and packaging. These new designs were intended to maintain each product’s unique identity while reinforcing the overarching Darwin brand identity.
Tasteful & Playful Animations
A common trope in the world of alcohol is the classic act of sliding a beer across a bar top to the waiting hand of the inteded recipient. We wanted to have a little fun with that idea. So, in 2 spots on the site we created a little animation approximating that trope. An isolated image of a pint of beer slides across the backdrop of a surface in the Darwin taproom.
Here are a few shots from the Darwing Brewing Co. photo shoot.
Let Us Create Your Internet Presence.
Creative Sarasota Design and Development is a full service website and graphic development workshop. We work with you and your team to create the visual, written, and web-based tools you need to advance your organization's agenda.
Please take a moment to view our portfolios and read more about our services.
Drop us a line today.
If you have any questions, please call or email us for a free, no-obligation consultation.